Saturday February 29, 2020

Mix of digital media and direct mail a recipe for success

Reconnect and re-engage with customers with print

28th February, 2016
Paul Healy and Dave Furney of RR Donnelley

“A lot of digital has been exhausted at this stage. The pop-ups keep coming at people, and they’re almost at that point where they are thinking ‘Stop selling to me, stop pushing things at me’,” said Furney.

A growing number of people are choosing to “tick the paper box”, Furney added.

“They want to know what is going on with the physical world. They don’t want to...

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