Marketing must move with the times

15th May, 2016
Mark Schaefer

Many small businesses in Ireland have traditionally limited their marketing budgets, concentrating instead on product or service innovation and subscribing to the adage “if we build it they will come”.

“I had the honour of studying under American business icon Peter Drucker and one of his sayings is that the purpose of a firm is marketing and innovation – everything else is overhead,” said Mark Schaefer, author of one of the world’s top...

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