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Tracking a customer’s purchasing profile gives a company the advantage when it comes to forecasting their future needs

21st February, 2016

The economic turn-around taking place in Ireland means it’s a good time to be selling customer relationship management (CRM) systems, according to industry experts who say that CRM systems tend to be one of the first places companies start to spend on after a period of belt tightening.

“In particular we’re seeing a real boost in the number of companies installing integrated CRM software, by which I mean systems that aren’t siloed off...

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