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Making sure your organisation is robust enough to take all comers means you need to have a good idea of who’s around the corner

26th March, 2017
Warren Buffett: the multibillionaire believes in investing in businesses that have sufficient scale and brand to fight off competition while generating sustained profitability

‘How deep is your moat?” might sound like a rip-off of a Bee Gees ballad. It is, however, a favourite question of Warren Buffett and his Berkshire Hathaway conglomerate when they seek out acquisition targets. Buffett is a true believer in investing in businesses that have sufficient scale and brand that provide a sustainable barrier to competition which, in turn, allows them to generate sustained profitability.

But it is clear that for many...

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