IMI: Want to be a better leader? Learn to tell stories

Why is it that your children insist upon the same bedtime story night after night?

22nd February, 2015
6
Gianpiero Petriglieri, leadership expert: leaders who have the greatest impact are those who articulate a vision, a promise or picture of a better future stateConor McCabe

And why is it that so many traditional fairytales incorporate some pretty gruesome story lines? It turns out that storytelling feeds the human brain with things that it craves – pattern and excitement. And the very same principles that make Little Red Riding Hood a timeless classic can help you become a more impactful leader.

Gianpiero Petriglieri is an internationally renowned leadership expert with a rather unique background.

He initially qualified as a psychiatrist and...

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