How to evolve from the digital dinosaur age

Until recently, many marketing managers relied on interns and younger members of staff to know about all things digital. Here’s why it’s okay to be a digital adapter - and how you can effect your own personal digital evolution

28th January, 2018

Digital transformation in our organisations is not new. Business processes and systems have been automising, customising, integrating and optimising with leading-edge technologies for almost 30 years. Many senior leaders have watched these changes with interest, educating themselves as they move up the ladder, but it is only relatively recently that it’s become clear that the real digital transformation required is not organisational: it’s personal.

Out of all the business functions where this...

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