When it comes to business, it pays to disrupt the status quo. That’s why professional services company Grant Thornton are launching their new ‘Status Go’ campaign in Ireland, on the first anniversary of their Fast Track with Grant Thornton at Dublin Airport partnership.
“We are very excited to see the ‘Status Go’ campaign make its debut in Ireland, giving us the opportunity to tell Grant Thornton’s story in a fresh, innovative and impactful way,” says Director of Marketing at Grant Thornton Ireland, Ciara Bourke.
“We want to celebrate ground-breaking work, and the passionate people who make the Grant Thornton brand a reality. We are delighted that the launch of ‘Status Go’ campaign coincided with the first anniversary of the Fast Track with Grant Thornton at Dublin Airport.”
Bourke adds that these initiatives enable Grant Thornton to differentiate their brand, as the company continues to focus on their people, and current and future clients with their innovative approach.
Last year Grant Thornton agreed a three-year marketing deal with the airport for the Fast Track service. This partnership means that Dublin Airport’s Fast Track facilities are exclusively branded by Grant Thornton and allow departing passengers to clear security in both Terminal 1 and Terminal 2 in under 10 minutes.
Now, Grant Thornton have reimagined their brand and are focusing on developing new and exciting approaches to client issues, through collaboration, innovation and a focus on excellence with less bureaucracy. The ‘Status Go’ campaign tells the Grant Thornton story to a wider audience and showcases the company’s tools, talent and expertise, as well as their unique ability to propel business further. In Ireland Grant Thornton employs 1,350 people across seven offices.
The campaign, which will be integrated across print, digital and content marketing, contains strong messaging like, “Status quo holds you back. Status Go moves you forward. Welcome to Status Go.” The imagery in each of the advertisements illustrates how Grant Thornton helps clients to stand out in today’s fast paced business world.
Both ‘Status Go’ and the Fast Track Partnership with Dublin Airport empower Grant Thornton’s people and clients to achieve their goals and make their mark on the world.