When it comes to analytics, the playing field between large and small businesses has levelled significantly. Developments in technology and reduction in costs have ensured that any new start-up can avail of industry-grade services from the word go.
After experiencing more than 20 years in the IT business – 15 of those in analytics – the chief executive and founder of Idiro, Aidan Connolly, sees this to be one of the biggest changes in the industry.
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