Fashion-retail tech has never been so in style
More emphasis on the customer experience - and the introduction of ‘interactive mirrors’ for fashion shoppers - is only the starting point of what’s to come in retail tech, reports Fiona Alston
Opening the door to technology has proved successful for retailers in all sectors, whether it’s speeding up payments or simply giving the customers a more memorable experience, Lorraine Higgins, chief executive of Retail Excellence, said.
“Retailers have embraced technology within their business because of the way it underpins their customers’ journeys and provides a memorable in-store experience. We have seen many brilliant technologies introduced to the market over the course of the last...
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