Fáilte Ireland is chasing MICE – and it’s paying off
Winning prestigious international conferences for Ireland is high on the agenda for Fáilte Ireland, given the substantial revenue generated via the meetings, incentives, conferences and events (MICE) sector.
“Business tourism is one of the highest yielding sectors in tourism, with promotable business worth over €340 million a year to the economy and generating 20,000 jobs in Ireland,” said Paul Keeley, director of business development at Fáilte Ireland.
“So far this...
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