Exciting times lie ahead for us, says Bissett

26th March, 2017
Tom Foster and Ray Bissett, both of NeoPost

The future is bright, according to Ray Bissett, Marketing Manager of NeoPost. “Customers are caught between more effective, traditional kinds of mail as a media channel, and personalisation through digital means,” he said. This makes the measurement of results really important.

“We’ve always had the view of every penny given is a penny back.” Measuring the effectiveness of campaigns is standard procedure, according to Bissett.

“Many marketers still don’t...

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