Ergo goes Platinum by taking a more adaptable approach

5th March, 2017
John Purdy, founder and chief executive of Ergo

Every surfer takes a gamble when they stand up on their board. While riding the wave is thrilling, it eventually runs out of steam and the surfer must watch and wait for the next wave to roll in.

And when it comes they must be ready to do it all over again.

Likewise in business, John Purdy has become adept at judging, anticipating and then capitalising once a new wave comes along.

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