Engagement is more important than ever, according to Furney
Personalisation and accurate usage make for the strongest points of engagement with the customer and make for fundamentally stronger marketing, according to Dave Furney, Managing Director of RR Donnelley.
“It’s vitally important that a brand’s engagement with consumers is personalised by talking directly with them,” he said. “Loyalty is one of the prime examples of how data and personalisation has worked. Talking on a personal level is an example of how loyalty schemes have worked...
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