Focus On

Digital bank bunq plans to woo Irish customers

The Dutch operator aims to target 700,000 personal customers and SMEs cast off by Ulster and KBC

Gerald Gruber, chief commercial officer of bunq: ‘Convincing people to switch bank accounts has traditionally been a challenge but . . . the market itself is forcing people to make the switch’

With Ulster Bank and KBC leaving the Irish market this year, about 700,000 customers will be looking for alternatives. Dutch digital bank bunq is hoping to fill this gap and change the way Irish people experience everyday banking, said its chief commercial officer Gerald Gruber.

“Our users get to choose from a broad range of innovations to make their financial lives easier. They get the freedom to focus on what’s important to them, while bunq ...