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Customer relations strategies must limber up to survive the digital age

Storm Technology helps its clients drive productivity and sales by deploying CRM as an integrated business management solution that’s fit for the future

11th March, 2018

There is now an urgent need for companies to embrace CRM (customer relationship management), according to Peter Grogan, customer success manager at Storm Technology, because the fundamentals of doing business are changing dramatically.

“Customer expectations are changing, the regulatory environment is more demanding and businesses risk getting caught between a rock and hard place,” he warned.

CRM systems are sold by some companies as a magic bullet for these challenges but Storm advises...

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