Friday June 5, 2020

CRM: Modern CRM systems can provide a competitive edge

Good customer relationship management systems are crucial to gaining, cultivating and maintaining relationships with customers, so don’t overlook their importance, writes Danielle Ryan

15th February, 2015
Gary Cullen, sales and marketing director at Provident CRM

Good relationships are the lifeblood of any business – and forming and maintaining those relationships is paramount to ensure long-term success.

Customer relationship management (CRM) has grown from what was once simply a contact management solution into fully integrative dashboard systems which manage every aspect of customer relationships, encompassing current customers, prospective customers and now even social media and marketing.

Modern CRM systems streamline every aspect of a business’s dealings with its customers – from...

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