Bord Gáis Energy won the Grand Prix award at the An Post Smart Marketing Awards for its Helpful Energy Company campaign delivered in collaboration with ad agency Publicis.
“Our awards submission presented the story of our campaign strategy and commitment to a detailed plan,” said Dermot Mulligan, marketing manager at Bord Gáis Energy.
“We used customer insight to effectively build a new brand position as ‘the helpful energy company’...
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