Wednesday September 30, 2020

Corporate and social sectors begin new era of engagement

‘Theme’ at the moment is for developing brands online

5th June, 2016
Aidan OConnor and Jim Kelly of OC&K

Marketing consultancy firm O’Connor & Kelly (OC&K) is seeing a growing realisation by both the corporate and social sectors that they need to engage with each other more, in order to ensure a positive impact on society.

“We believe that this changing landscape of social responsibility will transform the relationships between social and business partners into the future. Businesses need to be a little more like NGOs, and NGOs need to...

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