Connected customer experiences to build lasting relationships

Customer experience has overtaken product and price as a key brand differentiator, says Yvonne Byrne, partner in digital practice at Deloitte

8th March, 2020
Connected customer experiences to build lasting relationships
Yvonne Byrne, partner lead for customer and applied design, Deloitte Ireland. Picture: Fergal Phillips

As Yvonne Byrne sees it, companies that focus on sales at the expense of customer experience are missing a trick.

And Byrne should know. A partner in the digital practice at Deloitte Ireland, her speciality is customer strategy and applied design.

The relentless rise of the online marketplace has revolutionised how many companies reach their customers, but every bit as altered, according to Byrne, are the expectations customers now have of the companies they buy...

Subscribe from just €1 for the first month!


What's Included

With any subscription you will have access to

  • 971569B3-2C5E-4C45-B798-CEADE16987A8

    Unlimited multi-device access to our iPad, iPhone and Android Apps

  • 099C8662-C57C-42F2-9426-F2F90DF17C8F

    Unlimited access to our eReader library

  • 198AE43B-B9CF-4892-8769-D63C2104BA08

    Exclusive daily insight and opinion seven days a week

  • D8F37B78-25E4-4E4A-A376-4F5789B1564A

    Create alerts to never miss a subject that matters to you

  • B15F2521-37CD-4E02-B898-730A20D39F7F

    Get access to exclusive offers for subscribers on gifts and experiences

  • A564FE02-1AB8-4579-AF9D-BA32A2E5ACA7

    Get content from Business Post, Business Post Magazines, Connected, Tatler and Food & Wine

Share this post

Related Stories

Enthusiasm for digital change exists way beyond the IT team

Is your company data safe?

Interxion-DLR provides data centres for the support of active Public Cloud platforms

Construction is the least digitised sector