Friday October 30, 2020

Complete corporate transformation in the Eir

Eircom’s recent rebranding to Eir is just the public side of a huge overall shift in the company’s thinking, as its chief executive explains

25th October, 2015
Richard Moat is chief executive of Eir

Nothing drives transformation like necessity. As one of Ireland’s largest companies, Eir has undergone what can only be described as an enormous change over the last three years.

Back in 2012, we were a very different company. We needed to reinvent ourselves or face the very real prospect of oblivion and nothing short of total revision would have worked.

We started by implementing an aggressive programme of investment and innovation, underpinned by strategic planning,...

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