Competition directs attention to mail campaigns

New marketing competition launched to Irish Advertising Agencies with the aim of recognising the powerful role Direct Mail can play in Advertising campaigns, writes Elaine O'Regan

27th January, 2019
Charley Stoney, chief executive, IAPI

A joint initiative between An Post and the Institute of Advertising Practitioners in Ireland (IAPI), the Direct Challenge will see entrants design a direct mail campaign for a registered charity of their choice.

The competition is the brainchild of An Post’s Post Media team and its agency Javelin, which has been tasked with reigniting interest in this highly effective medium.

“We’re looking for teams of three," said IAPI chief executive Charley Stoney. "The...

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