Calling time on the great digital advertising party
The past decade has seen a boom in digital advertising spend, but could 2017 be the year when we finally see some sanity restored to the market?
Consumers are spending more time researching products online and diverting their attention from traditional to social media, and so money has been pouring into digital advertising. The numbers are quite staggering.
As a private company in 2011, Facebook generated just under $4 billion in sales. Since going public, its revenues have rocketed and last year it generated $10 billion in income on sales of $28 billion. Similarly in 2016, Google received $80 billion in advertising...
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