Bigger, better, faster and even more personal
Retail is at once becoming larger and more personalised. Deloitte says that the only way both of these goals can be met is with intelligent use of technology, writes Jason Walsh
Retailers now have access to more customer data than ever before – transaction data, clickstream data from websites, loyalty data [and so on],” said David Hearn, vice-chairman and partner of consulting at Deloitte in Ireland.
“Furthermore, this data can be complemented with other sources of data – census data for example – to create a richer view of their customers,” he said.
Among Deloitte’s clients, the move toward data is nothing new....
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