Big data in small business
The SME sector now has unprecedented access to the analytical tools that were once the preserve of massive corporations
‘Exciting times on this front.” That’s how Mark McArdle sums up the new opportunities being driven by the ability of businesses to crunch data.
This new focus on data is not limited to giant multinationals. With the right tools, smaller and more traditional businesses can transform business processes, and McArdle, group sales director at Intact Software, wants to provide the tools for them to do so.
McArdle said a generational shift...
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