B2B posts good results with direct mail

Targeted marketing activity is on the up

28th February, 2016
Ray Bissett, marketing manager, NeoPost

Ray Bissett, marketing manager with NeoPost, is seeing a growing number of marketers using data for more personal and targeted marketing activity.

“Direct marketing, particularly in the Business-to-Business (B2B) line has always been personal. It had to be very personal in order to reach the intended people, but it had become generic with a less adventurous approach,” he said.

“Now, we’re seeing a much more targeted approach to one person within an...

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