Saturday February 29, 2020

B2B posts good results with direct mail

Targeted marketing activity is on the up

28th February, 2016
Ray Bissett, marketing manager, NeoPost

Ray Bissett, marketing manager with NeoPost, is seeing a growing number of marketers using data for more personal and targeted marketing activity.

“Direct marketing, particularly in the Business-to-Business (B2B) line has always been personal. It had to be very personal in order to reach the intended people, but it had become generic with a less adventurous approach,” he said.

“Now, we’re seeing a much more targeted approach to one person within an...

Subscribe from just €1 for the first month!

Exclusive offers:

All Digital Access + eReader

Trial

€1

Unlimited Access for 1 Month

Then €19.99 a month after the offer period.

Get basic
*New subscribers only
You can cancel any time.

Annual

€200

€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.

Quarterly

€55

€42

90 Day Pass

You can cancel any time.

Team Pass

Get a Business Account for you and your team

Related Stories

The Irish Contract Cleaning Association raises awareness and highlights excellence in the industry with its annual awards

Arlene Harris | 6 days ago

The family-owned cleaning firm credits its success to its workforce – but says the housing crisis must be solved, as it is causing staff shortages

Arlene Harris | 6 days ago

Digital mapping has transformed all our lives in the last decade, but GIS offers the construction sector digital tools that can revolutionise the site and beyond.

Jason Walsh | 6 days ago