Accountability is key to success, according to Geoff McGrath

26th March, 2017
Siobhán Lennon, Chief Executive, The Sunday Business Post, Geoff McGrath, Director of Transformative Change at Core Media, and Fiona Heffernan, Head of Post Media at An PostAll pictures: Maura Hickey

Geoff McGrath, Director of Transformative Change at Core Media, believes media is becoming increasingly fragmented, making personalisation and contact with customers increasingly important.

“We’re consuming around 300 different advertising messages a day now,” he said. “As media is served quicker to us, this will only increase. The ability to connect with consumers in a meaningful way is a big part of that, as is data and messaging.”

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