Focus On

A rising tide carries all ships

With Three Ireland’s rollout of new Connected Lifestyle stores, a key to its success has been showcasing homegrown Irish brands. Quinton O’Reilly spoke to some whose partnership is bearing fruit

Three Ireland is showcasing the wares of cleverly designed, sustainable Irish companies in its Connected Lifestyle stores

As we enter the summer months, retail shopping is again in full swing. With over two years of navigating lockdowns and online shopping, there’s been a renewed focus on the in-store experience and making it valuable for people visiting.

That has been Three Ireland’s focus as it transformed its stores from traditional telecoms to one reflecting a modern connected lifestyle. As part of a €27 million investment, the first store with this vision reopened in ...