Saturday September 19, 2020

Off Message: Dettol must mop up fallout from new campaign

We’re supposed to be able to recognise ourselves in adverts. But the disinfectant brand’s call to arms exhorting office workers to clean up after themselves ‘to protect the little things we love’ is tone deaf

Nadine O’Regan

Arts Editor and Columnist

@nadineoregan
6th September, 2020
The Dettol advert on the London underground

It’s been quite the year for cleaning products, hasn’t it? Between the Great Hand Sanitiser shortage of March, and the news that many of our distilleries had taken to producing sanitiser instead of whiskey, the better to serve the Irish public, cleaning products took over our news cycle in a way that no one could have predicted back in the innocent days of 2019.

Then there was Donald Trump, who declared with...

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