Monday June 1, 2020

Irish Water’s communications strategy runs hot and cold

The utility was happy to spend more than €800,000 on a documentary but is strangely reticent when it comes to information about a boil-water notice

9th January, 2020
Irish Water’s “remedial action list” features 64 plants that collectively supply water to 1.23 million customers

Oh, Irish Water. How could you be so irresponsible as to spend thousands of euros on a documentary about water? More than €800,000, in fact, according to a report by Jack Horgan-Jones in The Irish Times. That is a staggering sum for a documentary shot in Ireland, about its own business, where neither access to experts nor relevant sites incurred a cost.

The idea of producing a lengthy, detailed documentary in the age of intelligent...

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