Big tech plays catch-up with new worldview

Investors want to hear the language of transparency, profitability and corporate governance over hype

Adam Neumann of WeWork suffered a spectacular fall from grace. Picture: Getty

The past year will be remembered as the one in which WeWork failed to convince the world it was a tech start-up.

Boasting a projected valuation of $47 billion, the much vaunted “space-as-a-service” company started 2019 as one of the world’s fastest growing tech start-ups, one capable of “elevating the world’s consciousness”, according to its eccentric – but now former – chief executive officer, Adam Neumann.

Somewhere over the summer months, however, things took a ...