Saturday February 22, 2020

Ryanair’s carbon claims are misleading, says watchdog

Airline did not provide enough evidence that it had the ‘lowest emissions’, rules British Advertising Standards Authority

Daniel Murray

Business Reporter

@danieltmurray
5th February, 2020
Three Ryanair ads must no longer appear in Britain, the ASA ruled

Ryanair’s claim that it is Europe’s “lowest emissions airline” is misleading and unsubstantiated, according to a finding published today by the British Advertising Standards Authority (ASA).

Three separate ads by the airline across television, radio and print that contain the claim have now been banned in Britain.

A complaint to the ASA was made in September last year regarding advertisements in which the airline claimed it had the “lowest...

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