Five Degrees: ‘Why can’t we for once be ahead of the curve, rather than trying to fix it when there’s blood all over the floor?’

Norman Crowley, chief executive of Cool Planet Group, sees lateral thinking on meat and energy use as the key to turning climate challenges into business opportunities

Norman Crowley, chief executive of Cool Planet Group, pictured with the 1981 electric Ferrari 308. Picture: Justin Farrelly

Norman Crowley is a man in a hurry. And it’s just as well, because his clean energy companies are working on the urgent task of decarbonising society and limiting dangerous levels of global warming.

The central pillar of the Cool Planet Group is Crowley Carbon, an energy efficiency business that uses technology to help large companies reduce their energy demand while increasing their volume of work. The result is not only less emissions, but cheaper ...