Because you're worth it? Valuing your start-up

Whichever method you use, the real problem is making sure the valuation is right – not too low or not too high

There are different methods of valuing start-ups. Pic: Getty

A few weeks back I started rewatching old episodes of BBC’s Dragon’s Den and realised I was in total admiration of Deborah Meaden.

But one of the things I can never get my head around is how quickly the dragons value the business. The minute someone steps in with a high valuation, something in the range of £10 million or sometimes more, I cringe and wait for Peter Jones to tear into the ...