England's success at the Rugby World Cup

Stephen McMahon

England's success at the Rugby World Cup last month has kick started a financial windfall for both the Rugby Football Union (RFU) and its top players.

The English team's main sponsor O2 is already looking to renewing its sponsorship deal, which is expected to double in value from the previous contract to over €14 million, in an effort to capitalise on the huge interest the World Cup winners have generated.

The company has ...