The world of pod, and why big advertisers are loving it

The world of pod, and why big advertisers are loving it View Gallery
Lee Thompson of i-Believe: ‘Podcasts are one of the most potent forms of advertising around’ Picture: Fergal Phillips

As the audio landscape changes fundamentally, podcast sponsorships offer brands ‘one of the most potent forms of advertising around’

With the latest IAB figures, released last month, putting the number of weekly podcast listeners in Ireland at close to 500,000, the medium is attracting interest from sponsors.

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