Working outdoors never looked so attractive

Grace Roche: sells her wares from a converted prison truck called Jailbird

Farmer and gardening enthusiast Grace Roche launched her clothing venture Pretty Bird last September at the National Ploughing Championships in Tullamore, Co Offaly.

Based in Leitrim, Roche sells women’s outdoor wear for farming, gardening and festivals online at Prettybird.ie and from a converted prison truck called Jailbird, which she takes to events, tradeshows and festivals nationwide.

“I’m a farmer’s daughter and I’ve always loved the outdoors, gardening and DIY,” said Roche. “A few ...