Why IAG deal means Slán to Aer Lingus

Why IAG deal means Slán to Aer Lingus

All last week, various pundits on the airwaves have been telling us about the value and importance of brand Aer Lingus. However, too few of these commentators have any real expertise in branding.

We need to assess the Aer Lingus brand in the context in which it exists: international air travel. We can’t think of it just in terms of Ireland. We all love to think on this little island that Aer Lingus is a...

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