Who is watching?

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20 years ago, Netflix was a tiny DVD rental business. Now it’s the biggest entertainment company in the world. As the streaming business comes of age, where might things go next? And what will that mean for the viewing public?

The truth is, we know nothing. You only have to watch a TV interview clip from 1999 between Jeremy Paxman and David Bowie to realise this. Just over 20 years ago, the internet was a bawling baby in nappies. Google had not celebrated its first birthday. The words YouTube, Facebook and Twitter had not yet been thought of. Most of us back then had difficulty grappling with the idea of the world wide web, let alone the reality.

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