What’s the deal with the health insurance market?

Aviva is strongly rumoured to be considering selling off its health division, possibly to Irish Life, in a deal which would shake up an already turbulent sector

The health insurance market has lacked certainty in recent years

Certainty has been somewhat lacking in the Irish health insurance market in recent years. Policy changes, a volatile price environment and consumers jumping ship in droves as cover became unaffordable have all made for a shifting landscape.

New rules introduced last year, known as lifetime community rating, were designed to restore balance to the market, by encouraging younger customers to take out cover. However, some in the sector said that the rule change ...