What’s in a name for plant-based food retailer? Fiid ‘kissed a lot of frogs’ before finding success

A range of microwaveable plant-based meals will go on sale in SuperValu outlets around the country in the New Year under a new deal with Fiid founder Shane Ryan.

Ryan developed the Fiid meal range over 12 months having initially launched his business in 2016 as Feed, a healthy lunch delivery service.

“We’ve been through a number of incarnations, trying to get the business model right and navigate the difficult landscape of outsourced ...