What’s in a name for plant-based food retailer? Fiid ‘kissed a lot of frogs’ before finding success
A range of microwaveable plant-based meals will go on sale in SuperValu outlets around the country in the New Year under a new deal with Fiid founder Shane Ryan.
Ryan developed the Fiid meal range over 12 months having initially launched his business in 2016 as Feed, a healthy lunch delivery service.
“We’ve been through a number of incarnations, trying to get the business model right and navigate the difficult landscape of outsourced manufacturing,” said Ryan. “We...
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