What’s in a name for plant-based food retailer? Fiid ‘kissed a lot of frogs’ before finding success

What’s in a name for plant-based food retailer? Fiid ‘kissed a lot of frogs’ before finding success
Shane Ryan, founder, Fiid Picture: Eugene Langan
A range of microwaveable plant-based meals will go on sale in SuperValu outlets around the country in the New Year under a new deal with Fiid founder Shane Ryan.

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