Watching telly with your distractingly smart friend

An incredible 99 per cent of us have our mobiles beside us when in front of the box, which puts it up to advertisers during the ad break

New research show that 99 per cent of audiences have their mobile phone to hand while watching TV. You’re never alone while watching the gogglebox, it seems.

So how do you watch TV? With friends and family, gathered round the glowing embers of a Late Late Toy Show special, the kids in their PJs? Maybe you like to drop by the pub to see Bath and Leinster fight it out in the warm ...