Want to buy Irish from abroad?

Sophia and Brendan McHugh launched Trafficattic to help small shops in Ireland sell to the Irish diasporaMichael McLaughlin

Want to buy your mother a dress for her birthday from her favourite local boutique in Kerry? Sounds easy, but not so much if you’re living in Australia and you can’t visit the shop yourself to choose an outfit.

Mayo couple Sophia and Brendan McHugh plan to “reach out to the diaspora” with a new website that allows the Irish overseas to buy gifts from their home town for friends and family.

So ...