VIDEO: What we learned at the Cannes Lions Festival of Creativity
Core Media sent a 10-strong delegation to the summit and came back brimming with ideas
This year, Dublin based media communications group Core Media descended on the Cannes Lions Festival in force.
The 10-strong team were all ears at the French creative event, where this year's key themes were the tipping point for virtual reality and artificial intelligence, data as a collaborator for creativity and a continued drive to put purpose at the heart of a brand's marketing strategy.
As usual, the glitzy conference – attended by over 15,000 delegates from over 100 countries– didn't disappoint with its heady mix of inspiration, celebration, education and networking.
