Video creates the radio star

Video creates the radio star
Cork singer Stephanie Rainey

Video clips have been deployed to sell records since the early 1980s. But in the internet age, they can be used to push almost any product imaginable

Stephanie Rainey has proved yet again that video can create a radio star. Having racked up more than three million online views of her Please Don’t Go video, the Cork singer-songwriter has pushed her career to a new level.

It’s not that Rainey was unknown before the viral video success. Her Half of Me EP reached Number 3 in the Irish charts on its release last September, and her covers of John Newman’s hit...

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