UTV Ireland claims to have succeeded in attracting its target audience

UTV Ireland claims to have succeeded in attracting its target audience
Steve Dempsey

Despite initial complaints about repeats and missing programmes, UTV Ireland claims to have succeeded in attracting its target audience

It’s been a month since UTV Ireland hit our screens. And it has been an eventful month in the Irish TV market. RTE has created a new vehicle for Claire Byrne, TV3 kicked off its homegrown soap, Red Rock, to replace the soaps that UTV made off with, and UTV has given Coronation Street and Emmerdale and a host of others a new home.

“We couldn’t have launched this project without the soaps,” said...

Subscribe from just 1€

Exclusive offers

Choose the subscription that is right for you

Monthly Subscription

€1

For the first month

€19.99 Monthly Thereafter

Subscribe today

Cancel anytime

Annual Subscription

€200€149

For the first year

€199.99 annually thereafter

Subscribe today

Cancel anytime

Quarterly Subscription

€55€42

For the first 90 days

€55.00 quarterly Thereafter

Subscribe today

Cancel anytime

These offers are not available for current subscribers. Offers and pricing are subject to change without notice.

Terms & Conditions Apply

Please Subscribe or Log in to continue

Subscribe Login

Related Articles

More from The Business Post