Using technology to reach inside the minds of giants
The performance art company Macnas has embraced modern tech, according to its artistic director and chief executive, who is seeking sponsors to help it return to SXSW in Austin next year
Of the tens of thousands of people who attended last year’s Macnas Halloween parade in Galway city, a handful enjoyed an unusually immersive experience.
Keen to explore how augmented reality could broaden the parade experience, Macnas had produced a prototype for an app, installed it on the phones of five spectators along the route, then put a beacon into the beard of one of the giant figures in the parade.
“As the giant ...
