Using social media to cook up online sales

Siobhan Berry with her daughters Jessica and Ashleigh Picture: Dave Berry

Mummy Cooks founder Siobhan Berry is using social media to market her wares, having invested in e-commerce software to sell directly online.

Berry founded Mummy Cooks in Dublin in late 2013, initially as a cookery school to teach parents how to wean their babies.

She subsequently set up the website mummycooks.com, providing advice online, before moving on to products.

Mummy Cooks now has a range of weaning and portion pots, food flasks, lunch ...