Uppiddee raises €200,000 in DIY crowdfunding push

A company based in Donegal which measures people’s moods at work created its own website to successfully raise funds

Uppiddee quickly reached its crowdfunding target and additional investors have expressed an interest in the firm

A novel approach to raising funding netted Donegal start-up Uppiddee €200,000 in seed investment in just 14 days.

The Letterkenny company hosted a do-it-yourself crowdfunding campaign on its own website, raising €100,000 from 19 private investors, and matching funding from state agency Údarás na Gaeltachta.

The campaign, which was launched on uppiddee.com on September 25, came about as a ...