Uppiddee raises €200,000 in DIY crowdfunding push

Uppiddee raises €200,000 in DIY crowdfunding push

A company based in Donegal which measures people’s moods at work created its own website to successfully raise funds

A novel approach to raising funding netted Donegal start-up Uppiddee €200,000 in seed investment in just 14 days.

The Letterkenny company hosted a do-it-yourself crowdfunding campaign on its own website, raising €100,000 from 19 private investors, and matching funding from state agency Údarás na Gaeltachta.

The campaign, which was launched on uppiddee.com on September 25, came about as a result of company director Killian McMahon’s experience studying crowdfunding while completing an MBA at London Business School (LBS).

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