UPC spends €2 million on broadband ad campaign

UPC spends €2 million on broadband ad campaign
A still from UPC's latest ad campaign

UPC’s latest ad campaign, which promotes its fibre powered network, has a budget of over €2 million for production and media buying. First aired on on primetime TV on Friday, July 10, the ad, called Life Flows Better With UPC, follows a day in the life of a parrot and Pixie the dog (above). Pixie goes missing, and thus begins a massive search to find the dog using broadband and social media. Once the dog...

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