Unilever splashes out on US e-commerce start-up
Unilever has acquired US start-up Dollar Shave Club, which sells male grooming products online, in a deal thought to be worth $1 billion.
“In addition to its unique consumer and data insights, Dollar Shave Club is the category leader in its direct-to-consumer space. We plan to leverage the global strength of Unilever to support Dollar Shave Club in achieving its full potential in terms of offering and reach.”
Kees Kruythoff, president, Unilever North America
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